By Holly Goodson.

Who Am I?

I am a Data UX Strategist and narrative designer who sits at the rare intersection of analytical rigor, information design, and human storytelling. With degrees in Journalism and Information Design and a 30-year career in Data Strategy and Analytics, I can see all the parts to make a complete picture.

What Can I Do?

I close the gap between what the data says and what leaders need to hear. I do that through data storytelling and narrative design, through building a culture around stories, not just data, and through empowering people to love the process and become experts.

What Do I Know?

I have nearly 30 years of living inside the problem. I didn't study institutional data culture from the outside, I built it, broke it, rebuilt it, and evangelized it from the inside of a major research university for three decades. I made it my superpower.