Every set of facts is a story.
GoodStory. is a data strategy and information design consultancy. The practice combines information design with data strategy, storytelling, and structure to create an array of compelling information solutions that will resonate with the right audiences.
Dense material like research studies, dashboards, reports, datasets, historical timelines, and methodology is turned into clear, well-crafted artifacts. Talks, decks, dashboards, reports, infographics, sites, whatever is necessary for understanding.
Data Strategy &
Design Toolkit
The GoodStory Studio. I take a leader's messiest, most important data challenges and find the story, then redesign how that story is communicated, from slide decks to infographics to dashboards to annual reports.
Deliverables: Data strategy plan, Visual narrative design system, strategic story framework, data design toolkit
Data UX Assessment &
Redesign Roadmap
The Epiphany Audit. A diagnostic service where I assess an organization's data ecosystem not technically, but experientially. I ask: Does this data product serve its human audience? I can identify the friction, the ghost-town dashboards, the reports nobody reads, and redesign the experience.
Deliverables: Data UX audit report, prioritized recommendations, redesign roadmap
Data Nation Workshops & Masterclass
Spreading the GOOD data word. A modular, customizable workshop series for organizations that want to build a data-literate team. The workshops are not just for leaders, they are to empower every one on the team to play a part in spreading the data love.
Deliverables: Half-day to multi-day workshops, facilitator guides, assessment tools, follow-up coaching, individual and team masterclasses.